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Advertising effects
269
Werbewirkung
269
Internet marketing
114
Online-Marketing
114
Advertising
104
Werbung
104
USA
74
United States
74
Consumer behaviour
72
Konsumentenverhalten
72
Fernsehwerbung
39
Television advertising
39
Social Web
32
Social web
32
Brand management
29
Markenführung
29
Brand image
23
Markenimage
23
Target group
21
Zielgruppe
21
Emotion
20
Viral marketing
19
Virales Marketing
19
Marketing management
18
Marketingmanagement
18
Advertising planning
17
Psychology of advertising
17
Werbeplanung
17
Werbepsychologie
17
Measurement
13
Messung
13
Media usage
11
Mediennutzung
11
Communication
10
Kommunikation
10
Brand
9
Markenartikel
9
Product Placement
9
Product placement
9
Celebrity endorsement
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English
327
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Fulgoni, Gian M.
8
Romaniuk, Jenni
8
Kennedy, Rachel
7
Bellman, Steven
6
Sharp, Byron
6
Varan, Duane
6
Ford, John B.
5
Lipsman, Andrew
5
Dahlén, Micael
4
Fulgoni, Gian
4
Precourt, Geoffrey
4
Berthon, Pierre R.
3
Droulers, Olivier
3
Fay, Brad
3
Goodrich, Kendall
3
Keller, Ed
3
Koslow, Scott
3
Levine, Brian
3
Milfeld, Tyler
3
Nelson-Field, Karen
3
Nenycz-Thiel, Magda
3
Pitt, Leyland F.
3
Plummer, Joseph T.
3
Reid, Leonard N.
3
Riebe, Erica
3
Stafford, Marla Royne
3
Stipp, Horst
3
Taylor, Jennifer
3
Appiah, Osei
2
Beal, Virginia
2
Beard, Fred K.
2
Becerra, Enrique P.
2
Brettel, Malte
2
Campbell, Colin
2
Campbell, Colin L.
2
Chang, Chun-Tuan
2
Christodoulides, George
2
Cohen, Justin
2
Cunningham, Isabella
2
DeLorme, Denise E.
2
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Published in...
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Journal of advertising research
Journal of business research : JBR
490
Journal of advertising : official publication of the American Academy of Advertising
250
Journal of marketing communications
249
Journal of retailing and consumer services
245
International journal of advertising : the quarterly review of marketing communications
242
International journal of advertising : the review of marketing communications
241
International journal of internet marketing and advertising : IJIMA
223
MPRA Paper
221
SpringerLink / Bücher
210
Economics Papers from University Paris Dauphine
172
Psychology & marketing
162
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
135
CESifo Working Paper
133
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
International journal of hospitality management
122
Journal of promotion management : innovations in planning and applied research
122
Working papers / Rimisp Centro Latinoamericano para el Desarrollo Rural
119
Management science : journal of the Institute for Operations Research and the Management Sciences
116
CESifo working papers
114
Technological forecasting & social change : an international journal
105
Springer eBook Collection
101
International journal of electronic marketing and retailing : IJEMR
100
Tourism management : research, policies, practice
99
European journal of marketing : EJM
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
NBER working paper series
97
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
Information systems research : ISR
92
The journal of product & brand management
87
Journal of marketing research : JMR
85
Cogent business & management
84
Marketing letters : a journal of research in marketing
83
Journal of internet commerce
80
Marketing intelligence & planning
79
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of marketing
76
Electronic commerce research
73
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ECONIS (ZBW)
327
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1
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327
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1
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
2
Whither the click? : how online advertising works
Fulgoni, Gian M.
;
Mörn, Marie Pauline
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10003860454
Saved in:
3
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
4
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
5
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
6
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
7
Does anyone really know if online ad campaigns are working? : an evaluation of methods used to assess the effectiveness of advertising on the Internet
Lavrakas, Paul J.
;
Mane, Sherrill
;
Laszlo, Joe
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 354-373
Persistent link: https://www.econbiz.de/10008857215
Saved in:
8
The effectiveness of "typical-user" testimonial advertisments on black and white browsers' evaluations of products on commercial websites : do they really work?
Appiah, Osei
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10003609560
Saved in:
9
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
10
A status report on podcast advertising
Haygood, Daniel M.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 518-523
Persistent link: https://www.econbiz.de/10003614546
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