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~isPartOf:"Journal of advertising research"
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Advertising effects
269
Werbewirkung
269
Consumer behaviour
165
Konsumentenverhalten
165
Advertising
127
Werbung
127
USA
80
United States
80
Internet marketing
73
Online-Marketing
73
Fernsehwerbung
43
Television advertising
43
Brand management
33
Markenführung
33
Social Web
30
Social web
30
Brand image
25
Markenimage
25
Emotion
22
Target group
22
Zielgruppe
22
Brand
20
Markenartikel
20
Psychology of advertising
20
Werbepsychologie
20
Marketing management
17
Marketingmanagement
17
Advertising planning
16
Werbeplanung
16
Viral marketing
15
Virales Marketing
15
Measurement
14
Messung
14
Communication
13
Kommunikation
13
Media usage
11
Mediennutzung
11
Großbritannien
10
United Kingdom
10
Children
9
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Undetermined
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Article
374
Book / Working Paper
5
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Article in journal
378
Aufsatz in Zeitschrift
378
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
3
Aufsatzsammlung
1
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English
379
Author
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Kennedy, Rachel
10
Romaniuk, Jenni
9
Ford, John B.
8
Bellman, Steven
7
Fulgoni, Gian M.
7
Varan, Duane
7
Dahlén, Micael
6
Sharp, Byron
6
Campbell, Colin L.
5
LaTour, Michael S.
5
Precourt, Geoffrey
5
Berthon, Pierre R.
4
Keller, Ed
4
Lipsman, Andrew
4
Nenycz-Thiel, Magda
4
Pitt, Leyland F.
4
Carlson, Les
3
Chang, Chun-Tuan
3
Droulers, Olivier
3
Fay, Brad
3
Koslow, Scott
3
Krishen, Anjala S.
3
LaTour, Kathryn A.
3
Levine, Brian
3
Merchant, Altaf
3
Milfeld, Tyler
3
Neijens, Peter
3
Plummer, Joseph T.
3
Pounders, Kathrynn
3
Reid, Leonard N.
3
Riebe, Erica
3
Rosengren, Sara
3
Russell, Cristel Antonia
3
Sands, Sean
3
Scheinbaum, Angeline Close
3
Sorensen, Herb
3
Stafford, Marla Royne
3
Stipp, Horst
3
Taylor, Jennifer
3
Voorveld, Hilde
3
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Journal of advertising research
Journal of business research : JBR
2,082
Economisch statistische berichten : ESB
2,008
Journal of retailing and consumer services
1,953
NBER working paper series
781
International journal of consumer studies
773
International journal of hospitality management
742
Psychology & marketing
723
Working paper / National Bureau of Economic Research, Inc.
651
Discussion paper / Tinbergen Institute
624
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
NBER Working Paper
583
Discussion paper series / IZA
543
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
529
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
450
SpringerLink / Bücher
422
SEO-rapport
402
Asia Pacific journal of marketing and logistics
400
The journal of product & brand management
398
European journal of marketing : EJM
387
European Journal of Marketing
375
Management science : journal of the Institute for Operations Research and the Management Sciences
373
Journal of marketing research : JMR
372
Journal of Consumer Marketing
367
The journal of brand management : an international journal
360
Journal of marketing communications
358
CESifo working papers
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
338
Journal of international consumer marketing
331
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
329
Journal of travel and tourism marketing
329
Journal of retailing
326
Journal of marketing management : MM
325
Tourism management : research, policies, practice
325
Applied economics
324
IZA Discussion Paper
322
Discussion paper / Centre for Economic Policy Research
314
Technological forecasting & social change : an international journal
314
Marketing letters : a journal of research in marketing
313
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ECONIS (ZBW)
379
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1
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379
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1
How far is too far? : the antecedents of offensive advertising in modern China
Prendergast, Gerard
;
Cheung, Wah-leung
;
West, Douglas C.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 484-495
Persistent link: https://www.econbiz.de/10003797945
Saved in:
2
Endorsement theory : how consumers relate to celebrity models
Marshall, Roger
;
Na, Woonbong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
Saved in:
3
The total long-term sales effects of advertising: lessons from single source
Newstead, Kate
;
Taylor, Jennifer
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 207-210
Persistent link: https://www.econbiz.de/10003860575
Saved in:
4
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
5
Research on advertising in a recession : a critical review and synthesis
Tellis, Gerard J.
;
Tellis, Kethan
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
Saved in:
6
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
7
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
8
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
Saved in:
9
The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
Saved in:
10
You can teach an old dog new tricks : strategies for including older consumers when selecting media vehicles
D'Amico, Ted
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10003609586
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