Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The use of gamification strate...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
1
Cluster analysis
1
Clusteranalyse
1
Consumer behaviour
1
Facebook, Inc.
1
Konsumentenverhalten
1
Markenimage
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Buil, Isabel
1
De Chernatony, Leslie
1
Hogan, Michael
1
Wallace, Elaine
1
Published in...
All
Journal of advertising research
Journal of business research : JBR
14
European journal of marketing : EJM
6
European Journal of Marketing
5
Journal of Product & Brand Management
4
Arbeitsberichte des Instituts für Wirtschaftsinformatik
3
International Journal of Bank Marketing
3
Journal of Business Research
3
The international journal of bank marketing : IJBM
3
The journal of product & brand management
3
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Ergebnisse aus der Psychologie
2
International journal of hospitality management
2
Journal of Hospitality and Tourism Technology
2
Journal of marketing management : MM
2
Journal of targeting, measurement and analysis for marketing
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
BRQ Business Research Quarterly
1
Business research quarterly : BRQ
1
EuroMed journal of business
1
European Journal of Management and Business Economics (EJM&BE)
1
European journal of management and business economics : EJM&BE
1
International Journal of Tourism Research
1
Journal of Business Ethics
1
Journal of Consumer Marketing
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of Services Marketing
1
Journal of business economics and management
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of euro-marketing
1
Journal of euromarketing
1
Mit Dienstleistungen die Zukunft gestalten : [Impulse aus Forschung und Praxis] ; Beiträge der 8. Dienstleistungstagung des BMBF
1
Online Information Review
1
Qualitätsmanagement in Wertschöpfungsnetzwerken : [Bericht zur GQW-Jahrestagung 2009]
1
Technologie und Dienstleistung : Innovationen in Forschung, Wissenschaft und Unternehmen ; Beiträge der 7. Dienstleistungstagung des BMBF
1
Tourism management : research, policies, practice
1
Universia business review : revista trimestral de Dirección de Empresas
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
