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Journal of advertising research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Journal of marketing
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Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of Consumer Research
11
Journal of business research : JBR
11
Journal of marketing research : JMR
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Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing letters : a journal of research in marketing
8
Psychology & marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Faculty & research / Insead : working paper series
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Journal of Business Research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Saïd Business School WP
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Journal of marketing research
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Marketing theory
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The journal of brand management : an international journal
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Brand management ; Vol. 1
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Design management journal
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Die Bank : Zeitschrift für Bankpolitik und Praxis
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international marketing
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Journal of the Academy of Marketing Science
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Cracking the code : leveraging consumer psychology to drive profitability
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European Journal of Marketing
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Handbook on brand and experience management
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Journal of Product & Brand Management
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Journal of marketing management : MM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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MIT sloan management review
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Review of marketing research
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The journal of services marketing
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AMS review : official publication of the Academy of Marketing Science
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How to advertise and build brand knowledge globally : comparing television advertising appeals across developed and emerging economies
Zarantonello, Lia
;
Schmitt, Bernd
;
Jedidi, Kamel
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 420-434
Persistent link: https://www.econbiz.de/10010481187
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2
The efficacy of green package cues for mainstream versus niche brands : how mainstream green brands can suffer at the shelf
Wood, Stacy
;
Robinson, Stefanie
;
Poor, Morgan
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011884968
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