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Advertising
209
Werbung
209
Advertising effects
103
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103
Consumer behaviour
70
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70
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Ford, John B.
10
Koslow, Scott
7
Dahlén, Micael
6
Sharp, Byron
6
Campbell, Colin L.
5
Fulgoni, Gian M.
5
Kennedy, Rachel
5
Pitt, Leyland F.
5
Precourt, Geoffrey
5
Rosengren, Sara
4
Wind, Yoram
4
Beal, Virginia
3
Bellman, Steven
3
Berthon, Pierre R.
3
Chang, Chun-Tuan
3
Lee, Yu-Kang
3
Milfeld, Tyler
3
Pounders, Kathrynn
3
Stafford, Marla Royne
3
Stipp, Horst
3
Tevi, Alexander
3
Ang, Lawrence
2
Beard, Fred K.
2
Campbell, Colin
2
Cohen, Justin
2
Droulers, Olivier
2
Fay, Brad
2
Fulgoni, Gian
2
Garcia-Garcia, Manuel
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Haley, Eric John
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Hanssens, Dominique M.
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Havlena, William
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Keller, Ed
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Kerr, Gayle
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Kilgour, Mark
2
Lacoste-Badie, Sophie
2
Lee, Hsiao-Ching
2
Lipsman, Andrew
2
McDonald, Scott C.
2
Merchant, Altaf
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Journal of advertising research
European Journal of Marketing
579
SpringerLink / Bücher
451
Journal of business research : JBR
338
Journal of Consumer Marketing
237
Marketing Intelligence & Planning
234
International journal of advertising : the review of marketing communications
215
Journal of Food Distribution Research
208
Journal of advertising
194
International journal of advertising : the quarterly review of marketing communications
191
Journal of advertising : official publication of the American Academy of Advertising
176
Journal of marketing communications
174
Europäische Hochschulschriften / 5
155
Management Science
147
European journal of marketing : EJM
142
Springer eBook Collection
139
Management science : journal of the Institute for Operations Research and the Management Sciences
136
Journal of Agricultural and Applied Economics
131
Industrial marketing management : the international journal for industrial and high-tech firms
130
Young Consumers
130
International Marketing Review
127
Journal of Product & Brand Management
120
The Bottom Line
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
111
Strategic Direction
111
Journal of historical research in marketing
110
Journal of marketing
109
MPRA Paper
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Springer eBook Collection / Business and Economics
98
International Food and Agribusiness Management Review
94
Journal of marketing management : MM
92
Journal of promotion management : JPM
92
International Journal of Bank Marketing
88
Journal of business ethics : JOBE
87
Lehrbuch
83
NBER working paper series
82
Economics Papers from University Paris Dauphine
81
Journal of macromarketing : examining the interactions among markets, marketing, and society
81
Journal of marketing education : JME
81
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ECONIS (ZBW)
242
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1
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10
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242
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date (oldest first)
1
Targeting a minority without alienating the majority :
advertising
to gays and lesbians in mainstream
media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
2
How products and
advertising
offend consumers
Beard, Fred K.
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10003688966
Saved in:
3
The emergence of Generation Z and its impact in
advertising
: long-term implications for
media
planning and creative development
Southgate, Duncan
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10011709414
Saved in:
4
Editorial:
Marketing
in the era of long-tail
media
Rubinson, Joel
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 301-302
Persistent link: https://www.econbiz.de/10003768711
Saved in:
5
Cause-related
marketing
advertising
formats on nonprofit websites : does a company's donation-amount offer in nonprofit display ads drive purchase intention?
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 289-302
Persistent link: https://www.econbiz.de/10012656819
Saved in:
6
Evaluating the
advertising
effectiveness of noncelebrity endorsers : advantages of customer vs. employee endorsers and mediating factors of their impact
Gräve, Jan-Frederik
;
Schnittka, Oliver
;
Haiduk, Carolin
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 318-333
Persistent link: https://www.econbiz.de/10012656841
Saved in:
7
Advertising
and promotional effects on consumer service firm sales :
media
ad spend and quality matter for driving restaurant sales
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 104-116
Persistent link: https://www.econbiz.de/10012293500
Saved in:
8
The accountability crisis in
advertising
and
marketing
: self-regulation and deeper metrics are needed to survive the digital age
Stewart, David W.
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 385-390
Persistent link: https://www.econbiz.de/10012159848
Saved in:
9
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
10
When brands go dark : a replication and extension : examining market share of brands that stop
advertising
for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
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