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When Do Advertising "Power Words" Work? An Examination of Congruence and Satiation
Kover, Arthur J.; James, William L. - In: Journal of advertising research 33 (1993) 4, pp. 32-39
Persistent link: https://www.econbiz.de/10006540281
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SPECIAL ISSUE: YOUTH RESEARCH - Just Say No to Traditional Student Samples
James, William L.; Sonner, Brenda S. - In: Journal of advertising research 41 (2001) 5, pp. 33-52
Persistent link: https://www.econbiz.de/10006510819
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To Whom Do Advertising Creatives Write? An Inferential Answer
Kover, Arthur J.; James, William L.; Sonner, Brenda S. - In: Journal of advertising research 37 (1997) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10006527525
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Creativity vs. Effectiveness? An Integrating Classification for Advertising
Kover, Arthur J.; Goldberg, Stephen M.; James, William L. - In: Journal of advertising research 35 (1995) 6, pp. 29-40
Persistent link: https://www.econbiz.de/10006535461