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Hedonic evaluation over short and long retention intervals : the mechanism of the peak-end rule
Geng, Xiaowei; Chen, Ziguang; Lam, Wing; Zheng, Quanquan - In: Journal of behavioral decision making 26 (2013) 3, pp. 225-236
Persistent link: https://www.econbiz.de/10009781342
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The phantom decoy effect in perceptual decision making
Trueblood, Jennifer S.; Pettibone, Jonathan C. - In: Journal of behavioral decision making 30 (2017) 2, pp. 157-167
Persistent link: https://www.econbiz.de/10011632838
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There is more to attraction than meets the eye : studying decoy-induced attention allocation without eye tracking
Marini, Marco; Sapienza, Alessandro; Paglieri, Fabio - In: Journal of behavioral decision making 36 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10014289866