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~isPartOf:"Journal of business economics : JBE"
~person:"Decker, Reinhold"
~subject:"Bank"
~subject:"Germany"
~subject:"Unternehmensorganisation"
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Journal of business economics : JBE
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Vertriebs- und Kundenmanagement : Marketingmethoden im Einsatz
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Modellgestützte Marketing-Mix-Planung unter Berücksichtigung von Konkurrenzeffekten
Decker, Reinhold
- In:
Journal of business economics : JBE
67
(
1997
)
11
,
pp. 1167-1187
Persistent link: https://www.econbiz.de/10001228359
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