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Marktforschung
49
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30
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21
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21
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15
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10
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10
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Hruschka, Harald
5
Sattler, Henrik
4
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3
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3
Wagner, Udo
3
Albers, Sönke
2
Bauer, Hans H.
2
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Journal of business economics : JBE
Journal of marketing research : JMR
436
Journal of business research : JBR
408
The journal of brand management : an international journal
305
Journal of marketing
226
The journal of product & brand management
202
Journal of retailing and consumer services
187
Overseas business reports : OBR
158
Jahrbuch der Absatz- und Verbrauchsforschung
157
SpringerLink / Bücher
141
International journal of market research : JMRS ; the journal of the Market Research Society
129
Journal of advertising research
119
Journal of the Academy of Marketing Science
114
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
European journal of marketing : EJM
96
Journal of retailing
93
Psychology & marketing
92
Qualitative market research : an international journal
92
Marketing : ZFP ; journal of research and management
90
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
90
Marketing letters : a journal of research in marketing
86
The Trademark reporter
85
Markenartikel : das Magazin für Markenführung
81
Europäische Hochschulschriften / 5
79
Management science : journal of the Institute for Operations Research and the Management Sciences
76
Journal of marketing management : MM
73
Esomar congress
69
International journal of market research
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Harvard business review : HBR
64
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
64
Business horizons
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of business : B
58
Marketing intelligence & planning
57
European Journal of Marketing
55
Gabler Edition Wissenschaft
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
European marketing research review
51
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ECONIS (ZBW)
63
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1
Beurteilung der Erfolgschancen von Markentransfers
Sattler, Henrik
- In:
Journal of business economics : JBE
68
(
1998
)
5
,
pp. 475-493
Persistent link: https://www.econbiz.de/10001241385
Saved in:
2
Die Wirkung von
Brand
Communities auf die Markenloyalität : eine dynamische Analyse im Automobilmarkt
Algesheimer, René
;
Herrmann, Andreas
;
Dimpfel, Marcus
- In:
Journal of business economics : JBE
76
(
2006
)
9
,
pp. 933-958
Persistent link: https://www.econbiz.de/10003372594
Saved in:
3
Betriebsformen im Automobilhandel : Resultate einer empirischen Untersuchung
Faßnacht, Martin
;
Stallkamp, Christian
;
Lampl, Ludwig
; …
- In:
Journal of business economics : JBE
81
(
2011
)
11
,
pp. 1181-1203
Persistent link: https://www.econbiz.de/10009373569
Saved in:
4
How celebrity endorsers enhance parent
brand
extendibility to low similarity
brand
extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
5
Erfolgsfaktoren des Markentransfers: eine kausalanalytische Betrachtung
Völckner, Franziska
- In:
Journal of business economics : JBE
74
(
2004
)
11
,
pp. 1137-1162
Persistent link: https://www.econbiz.de/10002426128
Saved in:
6
Die Bestimmung des Markenwechselverhaltens mit Hilfe von Querschnittsdaten
Wagner, Udo
;
Reisinger, Heribert
;
Gausterer, Klemens
- In:
Journal of business economics : JBE
71
(
2001
)
10
,
pp. 1113-1130
Persistent link: https://www.econbiz.de/10001614061
Saved in:
7
Semi-Parametrische Marktanteilsmodellierung
Hruschka, Harald
- In:
Journal of business economics : JBE
71
(
2001
)
5
,
pp. 571-589
Persistent link: https://www.econbiz.de/10001577266
Saved in:
8
Markenbewertung
Sattler, Henrik
- In:
Journal of business economics : JBE
65
(
1995
)
6
,
pp. 663-682
Persistent link: https://www.econbiz.de/10001180678
Saved in:
9
Implementing environmental protection measures
Jender, Hans-Georg
- In:
Journal of business economics : JBE
61
(
1991
)
8
,
pp. 853-858
Persistent link: https://www.econbiz.de/10001109540
Saved in:
10
Does umbrella branding really work? : investigating cross-category
brand
loyalty
Silberhorn, Nadja
;
Boztuğ, Yasemin
;
Hildebrandt, Lutz
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 397-420
Persistent link: https://www.econbiz.de/10011707353
Saved in:
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