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~isPartOf:"Journal of business economics : JBE"
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Journal of business economics : JBE
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
52
Journal of marketing
41
Legends in marketing
40
Journal of business research : JBR
39
European journal of marketing : EJM
36
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing : ZFP ; journal of research and management
30
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
26
History of marketing thought ; Volume 2
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
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ECONIS (ZBW)
21
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1
Operations Research im Vertrieb
Thompson, Donald L.
- In:
Journal of business economics : JBE
36
(
1966
)
3
,
pp. 142-158
Persistent link: https://www.econbiz.de/10002904297
Saved in:
2
Funktionaler Wettbewerb im Vertrieb
Henzler, Reinhold
- In:
Journal of business economics : JBE
29
(
1959
)
12
,
pp. 719-724
Persistent link: https://www.econbiz.de/10002765402
Saved in:
3
Vertrieb, marketing, sales promotion : eine vergleichende Untersuchung
Meyer, Carl W.
- In:
Journal of business economics : JBE
28
(
1958
)
10
,
pp. 643-651
Persistent link: https://www.econbiz.de/10002485754
Saved in:
4
Die Bedeutung von "Sales Promotion" in der modernen Absatzwirtschaft
Berkoven, Ludwig
- In:
Journal of business economics : JBE
32
(
1962
)
6
,
pp. 370-374
Persistent link: https://www.econbiz.de/10001904009
Saved in:
5
Betriebswirtschaftliche Langzeitforschung
Albach, Horst
- In:
Journal of business economics : JBE
76
(
2006
)
7/8
,
pp. 701-734
Persistent link: https://www.econbiz.de/10003349767
Saved in:
6
Die Bestimmung der Zielpersonen für die Absatzpolitik der Unternehmung bei der Neueinführung von Konsumgütern
Gerth, Ernst
- In:
Journal of business economics : JBE
38
(
1968
)
5
,
pp. 329-352
Persistent link: https://www.econbiz.de/10002251571
Saved in:
7
Funktionen und Instrumente des Absatzes als Grundlagen der
Absatztheorie
Gerth, Ernst
- In:
Journal of business economics : JBE
36
(
1966
)
8
,
pp. 507-516
Persistent link: https://www.econbiz.de/10002251603
Saved in:
8
Wirkungsmessung und Allokation von Katalogen in Versandhandel und Direktmarketing : Katalogversand an Sammelbesteller
Hruschka, Harald
;
Baumgartner, Bernhard
;
Semmler, Michael
- In:
Journal of business economics : JBE
73
(
2003
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001727712
Saved in:
9
Rückblick auf die Betriebswirtschaftslehre des Absatzes
Gutenberg, Erich
- In:
Journal of business economics : JBE
55
(
1985
)
12
,
pp. 1200-1213
Persistent link: https://www.econbiz.de/10002554707
Saved in:
10
Entwicklungstendenzen des Marketing an amerikanischen Hochschulen
Meffert, Heribert
- In:
Journal of business economics : JBE
46
(
1976
)
11
,
pp. 834-841
Persistent link: https://www.econbiz.de/10002464307
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