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Ein empirischer Validitätsvergleich zwischen Adaptive Self-Explicated Approach (ASE), Pairwise Comparison-based Preference Measurement (PCPM) und Adaptive Conjoint Analysis (ACA)
Meißner, Martin; Decker, Reinhold; Adam, Nadine - In: Journal of business economics : JBE 81 (2011) 4, pp. 423-446
Persistent link: https://www.econbiz.de/10008991395
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Modellgestützte Marketing-Mix-Planung unter Berücksichtigung von Konkurrenzeffekten
Decker, Reinhold - In: Journal of business economics : JBE 67 (1997) 11, pp. 1167-1187
Persistent link: https://www.econbiz.de/10001228359
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Modellgestützte Marketing-Mix-Planung unter Berücksichtigung von Konkurrenzeffekten
Decker, Reinhold; Röhle, Matthias; Wagner, Udo - In: Journal of business economics : JBE 67 (1997) 11, pp. 1167-1188
Persistent link: https://www.econbiz.de/10007066590
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An empirical comparison of the Adaptive Self-Explicated approach (ASE), Pairwise Comparison-based Preference Measurement (PCPM) and Adaptive Conjoint Analysis (ACA)
Meißner, Martin; Decker, Reinhold; Adam, Nadine - In: Journal of business economics : JBE 81 (2011) 4, pp. 423-447
Persistent link: https://www.econbiz.de/10008930175