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~isPartOf:"Journal of business economics : JBE"
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Journal of business economics : JBE
Journal of business research : JBR
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
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TU München - Lehrstuhl für Dienstleistungs- und Technologiemarketing - Publikationen
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Management und Marketing ferngesteuerter Dienstleistungen : konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben
Wünderlich, Nancy V.
;
Schumann, Jan Hendrik
; …
- In:
Journal of business economics : JBE
81
(
2011
)
9
,
pp. 977-1001
Persistent link: https://www.econbiz.de/10009303338
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Management and marketing of remote services: Conceptualization, managerial challenges and an agenda for future research
Wünderlich, Nancy V.
;
Schumann, Jan H.
;
Wangenheim, …
- In:
Journal of business economics : JBE
81
(
2011
)
9
,
pp. 977-1002
Persistent link: https://www.econbiz.de/10009265208
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