Showing 1 - 10 of 32
the impact of brand awareness and technology as mediating and moderating variables respectively in the guerrilla marketing …. Findings of the undertaken research further demonstrated that brand awareness is a potent mediating variable that significantly …
Persistent link: https://www.econbiz.de/10012270459
This study investigates the thematic content of Facebook disclosures from small local banks (SLBs) in Poland, their impact on Facebook users' attention, and the economic repercussions for SLBs' growth and performance. Based on the specificity of SLBs and existing empirical evidence, it...
Persistent link: https://www.econbiz.de/10013256429
The main research aim is to investigate and test the long-term existence of a balanced relationship (cointegration) between business demographics and economic growth, expressed in terms of real GDP per capita, and to estimate the econometric models expressing relationships between analyzed...
Persistent link: https://www.econbiz.de/10013256536
The issue of trust-based personal data disclosure online remains of high importance both in social networking and online purchasing. Additionally, social networking is linked with a controversial factor of conspiracy beliefs that recently received attention because of Covid-19 pandemic....
Persistent link: https://www.econbiz.de/10013259225
Energy waste is an emerging issue worldwide, with energy conservation goals, such as conscious energy consumption, playing a crucial role in helping the environment. The rapid growth of smart appliances has led to the development of mobile applications, with an increased interest among...
Persistent link: https://www.econbiz.de/10013259244
Serious concerns about the invasion of digital footprint information privacy due to intense commercial promotion through data mining has led to the emergence of privacy by design in the form of the Do Not Track (DNT) mechanism. This paper attempts to construct a theory to justify and find an...
Persistent link: https://www.econbiz.de/10012174757
This article reports the results of research investigating residents' perceptions, attitudes and behavioral intention (BI) toward sports festivals and special events (FSE) from a pre-event perspective. A structural equation modeling (SEM) was utilized. Two sets of theoretical frameworks have...
Persistent link: https://www.econbiz.de/10012174771
Electronic word of mouth (eWOM) has paid attention to the phenomenon of marketing strategy because of the power of online comments to behavioural consequences. The key challenge for scholars and practitioners is to explore why consumers would like to give positive reviews of products and...
Persistent link: https://www.econbiz.de/10012174821
This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...
Persistent link: https://www.econbiz.de/10012174845
This research develops a model to predict the effect of advertising a socially responsible activity on perceived corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company-cause congruence, corporate credibility, altruism...
Persistent link: https://www.econbiz.de/10012174856