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CSR activities and consumer loyalty : the effect of the type of publicizing medium

Mercadé-Melé, Pere; Molinillo, Sebastian; … - In: Journal of business economics and management 19 (2018) 3, pp. 431-455

corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company …-cause congruence, corporate credibility, altruism attribution and perceived CSR, and CSR with consumer loyalty, and analyzes the … advertise a cause related marketing activity influences the effect of perceived CSR on consumer loyalty. An empirical study was …

Persistent link: https://www.econbiz.de/10012174856

How to manage the online experience concerning transactional and experimental customers: case of e-fashion sector

Castro-Lopez, Adrian; Vázquez Casielles, Rodolfo; … - In: Journal of business economics and management 20 (2019) 3, pp. 595-617

(utilitarian and hedonic experience) on satisfaction and loyalty of two segments of customers: transactional and online …-service quality on satisfaction and loyalty are different for each segment of customers. While utilitarian quality is more relevant …

Persistent link: https://www.econbiz.de/10012175766

Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic

Pop, Rebeka-Anna; Dabija, Dan Cristian; Pelău, Corina; … - In: Journal of business economics and management 23 (2022) 3, pp. 668-689

(SmartPLS, version 3). The results indicate the impact of behavioral characteristics, namely, energy conservation attitude …

Persistent link: https://www.econbiz.de/10013259244

Small local banks in social media : converting social responsibility into consumer attention and economic outcomes

Kozłowski, Łukasz; Kuchciak, Iwa - In: Journal of business economics and management 22 (2021) 4, pp. 958-987

This study investigates the thematic content of Facebook disclosures from small local banks (SLBs) in Poland, their impact on Facebook users' attention, and the economic repercussions for SLBs' growth and performance. Based on the specificity of SLBs and existing empirical evidence, it...

Persistent link: https://www.econbiz.de/10013256429

Business demography and economic growth : similarities and disparities in 10 European Union countries

Jean-Vasile, Andrei; Chivu, Luminita; Gogonea, … - In: Journal of business economics and management 22 (2021) 5, pp. 1160-1188

The main research aim is to investigate and test the long-term existence of a balanced relationship (cointegration) between business demographics and economic growth, expressed in terms of real GDP per capita, and to estimate the econometric models expressing relationships between analyzed...

Persistent link: https://www.econbiz.de/10013256536

Influence of trust and conspiracy beliefs on the disclosure of personal data online

Zimaitis, Ignas; Urbonavičius, Sigitas; Degutis, Mindaugas - In: Journal of business economics and management 23 (2022) 3, pp. 551-568

The issue of trust-based personal data disclosure online remains of high importance both in social networking and online purchasing. Additionally, social networking is linked with a controversial factor of conspiracy beliefs that recently received attention because of Covid-19 pandemic....

Persistent link: https://www.econbiz.de/10013259225

The do not track mechanism for digital footprint privacy protection in marketing applications

Cheng, Fa-Chang; Wang, Yu-shan - In: Journal of business economics and management 19 (2018) 2, pp. 253-267

Serious concerns about the invasion of digital footprint information privacy due to intense commercial promotion through data mining has led to the emergence of privacy by design in the form of the Do Not Track (DNT) mechanism. This paper attempts to construct a theory to justify and find an...

Persistent link: https://www.econbiz.de/10012174757

Factors influencing residents' perceptions, attitudes and behavioral intention toward festivals and special events : a pre-event perspective

Li, Hui; Schein, David D.; Ravi, Siva Prasad; Song, Wei; … - In: Journal of business economics and management 19 (2018) 2, pp. 288-306

This article reports the results of research investigating residents' perceptions, attitudes and behavioral intention (BI) toward sports festivals and special events (FSE) from a pre-event perspective. A structural equation modeling (SEM) was utilized. Two sets of theoretical frameworks have...

Persistent link: https://www.econbiz.de/10012174771

The relationship between website design and positive eWOM intention : testing mediator and moderator effect

Quyen Phu Thi Phan; Pilík, Michal - In: Journal of business economics and management 19 (2018) 2, pp. 382-398

customers via an online survey. The outcomes show the impact of the website’s design on the attitude toward it, which would lead … the mediating effect of attitude toward a website on eWOM intention. Finally, the discussions also show implications and …

Persistent link: https://www.econbiz.de/10012174821

The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry

Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430

This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the … of 0.74. On the other hand, customer loyalty, with path coefficient of 0.65, is known as an influential factor. This … study helps to understand that customer satisfaction and customer expectations are positive drivers of customer loyalty …

Persistent link: https://www.econbiz.de/10012174845