Deception is common in the marketplace where individuals pursue self-interests from their perspectives. Extant research suggests that perspective-taking, a cognitive process of putting oneself in other's situation, increases consumers' ethical tolerance for marketers' deceptive behaviors. By...

Research on unethical pro-organizational behavior (UPB) has predominantly focused on its antecedents, while overlooking how engaging in such behavior might affect employees’ psychological experience and their downstream work behaviors. Integrating cognitive dissonance theory with the moral...