Moraes, Caroline; Kerrigan, Finola; McCann, Roisin - In: Journal of business ethics : JBE 165 (2020) 4, pp. 735-751
Existing debates on business ethics under-represent consumers’ perspectives. In order to progress understanding of ethical judgement in the marketplace, we unpack the interconnections between consumer ethical judgment, consent and context. We address the question of how consumers judge the...