Zhou, Yanju; Yu, Yi; Chen, Xiaohong; Zhou, Xiongwei - In: Journal of business ethics : JBE 164 (2020) 1, pp. 201-225
acquaintance marketing? In this research, three studies were conducted. First, 656 respondents were surveyed, and the results … in fostering connections for the future. Inappropriate WeChat voting behaviour does not facilitate promotional marketing … practical contributions to strategies for effective acquaintance marketing. …