Spielmann, Nathalie; Gomez, Pierrick; Minton, Elizabeth A. - In: Journal of business ethics : JBE 190 (2024) 2, pp. 413-437
A substantial portion of produce harvested around the world is wasted because it does not meet consumers' shape expectations. Only recently has research begun investigating the causes underlying misshapen produce rejection by consumers. Generally, this limited research has concluded that...