Sundar, Aparna; Cao, Edita S. - In: Journal of business ethics : JBE 164 (2020) 1, pp. 39-60
interactional justice (i.e., how consumers are treated with politeness and dignity by the brand in question). Politeness in language … interactional justice [i.e., those with low belief in a just world (BJW)]. In three studies, we demonstrate that the politeness used …