extension to the MFA, the Justice Failures Approach (JFA), in which managers have duties to alleviate political, social, and …

interactional justice (i.e., how consumers are treated with politeness and dignity by the brand in question). Politeness in language … a brand. We posit that politeness in a brand’s advertising will impact consumers who are attuned to violations of … interactional justice [i.e., those with low belief in a just world (BJW)]. In three studies, we demonstrate that the politeness used …

is based on guanxi or justice. Are people truly willing to vote on WeChat? Is WeChat voting an effective means of … justice (belief in a just world). The results showed that people’s behaviour deviates from their intention. Third, 676 …