Gong, Yanping; Li, Jian; Xie, Julan; Zhang, Long; Lou, … - In: Journal of business ethics : JBE 179 (2022) 2, pp. 369-385
Green consumption values have been shown to motivate consumers to engage in green consumption practices. However, surprisingly little research has examined how green consumption values develop in young people. In the current study, we employed ecological socialization theory as a framework to...