of Marketing: An Abstract. …For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World … Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory …

offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science … Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the … science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy …

: The Illusions of Social Media -- Chapter3. A Longitudinal Review of Models in Marketing Research -- Chapter4. What would … we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research -- Chapter5. Managing Marketing Strategies …-Compliance is a Double-Edged Sword -- Chapter15. A Critical Review of Institutional Theory in Marketing -- Chapter16. Does the …

Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and … Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract … Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special …