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The value of marketing innovation : market-driven versus market-driving
Tang, Ya; Zhanga, Shaoling Katee; Peng, Jianping - In: Journal of business research : JBR 126 (2021), pp. 88-98
Persistent link: https://www.econbiz.de/10012494233
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An entrepreneurial marketing process perspective of the role of intermediaries in producing innovation outcomes
Jenson, Ian; Doyle, Richard; Miles, Morgan P. - In: Journal of business research : JBR 112 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012230594
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Digitales Management und Marketing : so nutzen Unternehmen die Marktchancen der Digitalisierung
Detscher, Stefan (ed.) - 2021
Customer Experience, Anwendung disruptiver Management-, Marketing- und Vertriebsansätze, die Schaffung eines agilen und … Marketing an der Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen. Dort hat er die berufsbegleitenden Digital …
Persistent link: https://www.econbiz.de/10012664405
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Explore how SME family businesses of travel service industry use market knowledge for product innovation
Chen, Kuan-Yang; Huan, Tzung-cheng - In: Journal of business research : JBR 151 (2022), pp. 519-530
Persistent link: https://www.econbiz.de/10013459877
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Unpacking the relationship between an innovation strategy and firm performance : the role of task conflict and political activity
De Clercq, Dirk; Menguc, Bulent; Auh, Seigyoung - In: Journal of business research : JBR 62 (2009) 11, pp. 1046-1053
Persistent link: https://www.econbiz.de/10003896904
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Size, strategic, and market orientation affects on innovation
Laforet, Sylvie - In: Journal of business research : JBR 61 (2008) 7, pp. 753-764
Persistent link: https://www.econbiz.de/10003709500
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Technology-driven strategy and firm performance : are strategic capabilities missing links?
Hao, Shengbin; Song, Zheng Michael - In: Journal of business research : JBR 69 (2016) 2, pp. 751-759
Persistent link: https://www.econbiz.de/10011436254
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Dynamic capabilities as a mediator linking international diversification and innovation performance of firms in an emerging economy
Wu, Hang; Chen, Jin; Jiao, Hao - In: Journal of business research : JBR 69 (2016) 8, pp. 2678-2686
Persistent link: https://www.econbiz.de/10011506193
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Cultivating strategic foresight in practise : a relational perspective
Sarpong, David; Maclean, Mairi - In: Journal of business research : JBR 69 (2016) 8, pp. 2812-2820
Persistent link: https://www.econbiz.de/10011507736
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Service response to economic decline : innovation actions for achieving strategic renewal
Martin-Rios, Carlos; Parga-Dans, Eva - In: Journal of business research : JBR 69 (2016) 8, pp. 2890-2900
Persistent link: https://www.econbiz.de/10011507800