Purpose – The purpose of this paper is to examine the historical trajectory of African management research and managerial thinking. Design/methodology/approach – This paper draws from a review and synthesis of the literature from 1960–2012. Findings – The analysis led to the...

We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We describe the difficulties of using the most commonly found consumer behavioural models within an information system, and oppose them to a novel approach in marketing segmentation,...