Narrow search
Showing 1 - 10 of 347
Cover Image
A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
Cover Image
A cross-national investigation on how ethical consumers build loyalty toward fair trade brands
Kim, Gwang-suk; Lee, Grace Y.; Park, Kiwan - In: Journal of business ethics : JOBE 96 (2010) 4, pp. 589-611
Persistent link: https://www.econbiz.de/10008698290
Cover Image
Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut; Yang, Deli; Fryxell, Gerald - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Cover Image
Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili; Krystallis, Athanasios - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
Cover Image
Antecedents of green brand equity : an integrated approach
Pui Fong Ng; Butt, Muhammad Mohsin; Kok Wei Khong; Fon … - In: Journal of business ethics : JOBE 121 (2014) 2, pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
Cover Image
The differential influence of identification on ethical judgment : the role of brand love
Dalman, M. Deniz; Buche, Mari W.; Min, Junhong - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 875-891
Persistent link: https://www.econbiz.de/10012058596
Cover Image
The process model of corporate social responsibility (CSR) communication : CSR communication and its relationship with consumers’ CSR knowledge, trust, and corporate reputation per...
Kim, Sora - In: Journal of business ethics : JOBE 154 (2019) 4, pp. 1143-1159
Persistent link: https://www.econbiz.de/10011993942
Cover Image
Moral integrity and relationship commitment : an empirical examination in a cross-cultural setting
Li, Fuan; Zhang, Sixue; Yang, Xuelian - In: Journal of business ethics : JOBE 151 (2018) 3, pp. 785-798
Persistent link: https://www.econbiz.de/10011910690
Cover Image
Building trust between consumers and corporations : the role of consumer perceptions of transparency and social responsibility
Kang, Jiyun; Hustvedt, Gwendolyn - In: Journal of business ethics : JOBE 125 (2014) 2, pp. 253-265
Persistent link: https://www.econbiz.de/10010432206
Cover Image
The missing link between corporate social responsibility and consumer trust : the case of Fair Trade products
Castaldo, Sandro; Perrini, Francesco; Misani, Nicola; … - In: Journal of business ethics : JOBE 84 (2009) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10003805799