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Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon; Liston-Heyes, Catherine; Ko, Wai Wai - In: Journal of business ethics : JOBE 92 (2010) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
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An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon; Ko, Wai Wai - In: Journal of business ethics : JOBE 100 (2011) 2, pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
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Social alliance and employee voluntary activities : a resource-based perspective
Liu, Gordon G.; Ko, Wai Wai - In: Journal of business ethics : JOBE 104 (2011) 2, pp. 251-268
Persistent link: https://www.econbiz.de/10009406643
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Strategic direction of corporate community involvement
Liu, Gordon; Eng, Teck Yong; Ko, Wai Wai - In: Journal of business ethics : JOBE 115 (2013) 3, pp. 469-487
Persistent link: https://www.econbiz.de/10009787963
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How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances?
Liu, Gordon; Ko, Wai Wai; Chapleo, Chris - In: Journal of business ethics : JOBE 151 (2018) 2, pp. 497-516
Persistent link: https://www.econbiz.de/10011910885
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Strategic Direction of Corporate Community Involvement
Liu, Gordon; Eng, Teck-Yong; Ko, Wai-Wai - In: Journal of business ethics : JOBE 115 (2013) 3, pp. 469-487
Persistent link: https://www.econbiz.de/10010145676
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Social Alliance and Employee Voluntary Activities: A Resource-Based Perspective
Liu, Gordon; Ko, Wai-Wai - In: Journal of business ethics : JOBE 104 (2011) 2, pp. 251-269
Persistent link: https://www.econbiz.de/10009795548
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An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives
Liu, Gordon; Ko, Wai-Wai - In: Journal of business ethics : JOBE 100 (2011) 2, pp. 253-282
Persistent link: https://www.econbiz.de/10009029521
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Impacts of instrumental versus relational centered logic on cause-related marketing decision making
Liu, Gordon - In: Journal of business ethics : JOBE 113 (2013) 2, pp. 243-263
Persistent link: https://www.econbiz.de/10009751643
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An investigation of real versus perceived CSP in S&P-500 firms
Liston-Heyes, Catherine; Ceton, Gwen - In: Journal of business ethics : JOBE 89 (2009) 2, pp. 283-296
Persistent link: https://www.econbiz.de/10003908236