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Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
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The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju; Kwon, Gusang; Shin, Hyun Jun; Yang, Seungeun; … - In: Journal of business ethics : JOBE 122 (2014) 3, pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
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The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay; Swimberghek, Krist - In: Journal of business ethics : JOBE 115 (2013) 2, pp. 351-365
Persistent link: https://www.econbiz.de/10009788036
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Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
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Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.; Hyman, Michael R.; Reast, Jon; … - In: Journal of business ethics : JOBE 123 (2014) 3, pp. 421-436
Persistent link: https://www.econbiz.de/10010409856
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Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin; Madrigal, Robert; Boush, David M. - In: Journal of business ethics : JOBE 129 (2015) 2, pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
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Perceived greenwashing : the interactive effects of green advertising and corporate environmental performance on consumer reactions
Nyilasy, Gergely; Gangadharbatla, Harsha; Paladino, Angela - In: Journal of business ethics : JOBE 125 (2014) 4, pp. 693-707
Persistent link: https://www.econbiz.de/10010442271
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Organizational leadership, ethics and the challenges of marketing fair and ethical trade
Low, Will; Davenport, Eileen - In: Journal of business ethics : JOBE 86 (2009), pp. 97-108
Persistent link: https://www.econbiz.de/10003864625
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Online music consumption in today's technological context : putting the influence of ethics in perspective
Weijters, Bert; Goedertier, Frank; Verstreken, Sofie - In: Journal of business ethics : JOBE 124 (2014) 4, pp. 537-550
Persistent link: https://www.econbiz.de/10010431314
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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376
Persistent link: https://www.econbiz.de/10012017531