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Journal of business ethics : JOBE
Journal of business research : JBR
2,292
Journal of retailing and consumer services
2,000
International journal of consumer studies
779
International journal of hospitality management
767
Psychology & marketing
753
The journal of brand management : an international journal
671
SpringerLink / Bücher
666
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
NBER working paper series
608
European Journal of Marketing
546
Journal of advertising research
538
Working paper / National Bureau of Economic Research, Inc.
501
The journal of product & brand management
496
Journal of Consumer Marketing
491
Journal of marketing research : JMR
477
European journal of marketing : EJM
474
NBER Working Paper
445
Management science : journal of the Institute for Operations Research and the Management Sciences
437
Asia Pacific journal of marketing and logistics
422
Journal of marketing
407
Journal of marketing communications
406
Journal of marketing management : MM
389
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
381
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
375
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
Tourism management : research, policies, practice
353
Journal of Product & Brand Management
351
Journal of travel and tourism marketing
348
Journal of international consumer marketing
344
Marketing letters : a journal of research in marketing
341
Journal of retailing
340
Journal of advertising : official publication of the American Academy of Advertising
335
International journal of advertising : the quarterly review of marketing communications
333
Journal of fashion marketing and management
317
Cogent business & management
315
Journal of the Academy of Marketing Science
314
International journal of retail & distribution management
310
International journal of advertising : the review of marketing communications
302
The journal of consumer marketing
300
Journal of consumer behaviour : an international research review
299
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ECONIS (ZBW)
293
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1
Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on
brand
trust and purchase entention
Herbst, Kenneth C.
;
Hannah, Sean T.
;
Allan, David
- In:
Journal of business ethics : JOBE
117
(
2013
)
2
,
pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
Saved in:
2
The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju
;
Kwon, Gusang
;
Shin, Hyun Jun
;
Yang, Seungeun
; …
- In:
Journal of business ethics : JOBE
122
(
2014
)
3
,
pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
Saved in:
3
The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay
;
Swimberghek, Krist
- In:
Journal of business ethics : JOBE
115
(
2013
)
2
,
pp. 351-365
Persistent link: https://www.econbiz.de/10009788036
Saved in:
4
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
5
Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.
;
Hyman, Michael R.
;
Reast, Jon
; …
- In:
Journal of business ethics : JOBE
123
(
2014
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10010409856
Saved in:
6
Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive
advertising
Xie, Guang-Xin
;
Madrigal, Robert
;
Boush, David M.
- In:
Journal of business ethics : JOBE
129
(
2015
)
2
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
Saved in:
7
Perceived greenwashing : the interactive effects of green
advertising
and corporate environmental performance on consumer reactions
Nyilasy, Gergely
;
Gangadharbatla, Harsha
;
Paladino, Angela
- In:
Journal of business ethics : JOBE
125
(
2014
)
4
,
pp. 693-707
Persistent link: https://www.econbiz.de/10010442271
Saved in:
8
Antecedents of green
brand
equity : an integrated approach
Pui Fong Ng
;
Butt, Muhammad Mohsin
;
Kok Wei Khong
;
Fon …
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
Saved in:
9
Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut
;
Yang, Deli
;
Fryxell, Gerald
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Saved in:
10
Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili
;
Krystallis, Athanasios
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
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