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An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon; Ko, Wai Wai - In: Journal of business ethics : JOBE 100 (2011) 2, pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
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Market orientation and CSR : performance implications
Kiessling, Timothy S.; Isaksson, Lars; Yasar, Burze - In: Journal of business ethics : JOBE 137 (2016) 2, pp. 269-284
Persistent link: https://www.econbiz.de/10011543576
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CSR and customer value co-creation behavior : the moderation mechanisms of servant leadership and relationship marketing orientation
Luu Trong Tuan - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 379-398
Persistent link: https://www.econbiz.de/10011998563
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Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Wenbin, Sun; Yao, Shanji; Govind, Rahul - In: Journal of business ethics : JOBE 160 (2019) 4, pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
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Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior
Gummerus, Johanna; Liljander, Veronica; Sihlman, Reija - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 449-465
Persistent link: https://www.econbiz.de/10011757458
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A conceptual framework for understanding the effects of corporate social marketing on consumer behavior
Inoue, Yuhei; Kent, Aubrey - In: Journal of business ethics : JOBE 121 (2014) 4, pp. 621-633
Persistent link: https://www.econbiz.de/10010379899
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Sustainability, epistemology, ecocentric business, and marketing strategy : ideology, reality, and vision
Borland, Helen; Lindgreen, Adam - In: Journal of business ethics : JOBE 117 (2013) 1, pp. 173-187
Persistent link: https://www.econbiz.de/10010232631
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Sustainability marketing commitment : empirical insights about its drivers at the corporate and functional level of marketing
Tollin, Karin; Christensen, Lars Bech - In: Journal of business ethics : JOBE 156 (2019) 4, pp. 1165-1185
Persistent link: https://www.econbiz.de/10012029661
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Experiences of embedding long-term thinking in an environment of short-termism and sub-par business performance : investing in intangibles for sustainable growth
Sewchurran, Kosheek; Dekker, Johan; McDonogh, Jennifer - In: Journal of business ethics : JOBE 157 (2019) 4, pp. 997-1041
Persistent link: https://www.econbiz.de/10012031249
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Workplace romance 2.0 : developing a communication ethics model to address potential sexual harassment from inappropriate social media contacts between coworkers
Mainiero, Lisa A.; Jones, Kevin J. - In: Journal of business ethics : JOBE 114 (2013) 2, pp. 367-379
Persistent link: https://www.econbiz.de/10009780356