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What Will Consumers Pay for Social Product Features?
Auger, Pat; Burke, Paul; Devinney, Timothy M.; … - In: Journal of business ethics : JOBE 42 (2003) 3, pp. 281
Persistent link: https://www.econbiz.de/10006891274
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Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions
Auger, Pat; Devinney, Timothy M. - In: Journal of business ethics : JOBE 76 (2007) 4, pp. 361-384
Persistent link: https://www.econbiz.de/10007872247
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Using Best–Worst Scaling Methodology to Investigate Consumer Ethical Beliefs Across Countries
Auger, Pat; Devinney, Timothy M.; Louviere, Jordan J. - In: Journal of business ethics : JOBE 70 (2007) 3, pp. 299
Persistent link: https://www.econbiz.de/10007590389