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Going beyond customers : a business segmentation approach using network pictures to identify network segments
Henneberg, Stephan C.; Mouzas, Stefanos; Naudé, Peter - In: Journal of business market management : jbm 3 (2009) 2, pp. 91-113
Persistent link: https://www.econbiz.de/10003845011
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Modeling the effect of losing a key individual on internal and external relationships
Zolkiewski, Judith M.; Naudé, Peter; Waller, Stephen R. - In: Journal of business market management : jbm 2 (2008) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10003643786
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Seeking for solutions within a project setting
Naudé, Peter; Henneberg, Stephan; Mouzas, Stefanos; … - In: Journal of business market management : jbm 3 (2009) 3, pp. 151-170
Persistent link: https://www.econbiz.de/10003893685