Guldmann, Eva; Bocken, Nancy; Brezet, H. - In: Journal of business models : JOBM 7 (2019) 1, pp. 39-70
Purpose: Circular business model innovation (CBMI) can support sustainable business transitions, but the process is … typically consists of three innovation spaces, an exploratory, an ideation, and a prototyping and testing space. Yet, based on …