Purpose: This paper discusses how personal data-driven service delivery networks based on MyData phenomenon may impact and transform the business models and offer new kinds of business opportunities especially for health insurance business Design/Methodology/Approach: This research is a case...

Business ecosystems are evolutionary business environments that go through various life-cycle stages. Ecosystemic business models are rather complex in emergence and evolution in comparison to incumbent organizations' business models. Ecosystemic business models are needed especially in the area...

Purpose: Services are evolving from generic to personalized, and the reverse use of customer data has been discussed in both academia and industry for the past few years. The aim of this study is to understand the potential changes in the business model when adopting a human-centered personal...

Business model literature has been focused on value co-creation and co-capture logic in understanding business models in the ecosystem. To understand the "Ex Ante" source of ecosystem-based value creation/capture, this paper proposes opportunity complementarity as a key antecedent and construct...

Multi-platform ecosystems (MPEs) are comprised of multiple platforms integrated to create and capture value together. The collective value creation and capture within MPEs gives rise to coopetion, which impacts the business model configurations for both incumbents and entrants that provide...