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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of information & knowledge management : JIKM"
~isPartOf:"Journal of management information systems : JMIS"
~language:"eng"
~person:"Mothersbaugh, David L."
~subject:"Computernetz"
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Journal of business research : JBR
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Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.
;
Franke, George R.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
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