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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
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Babin, Barry J.
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Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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