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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
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~person:"Boerstler, Courtney N."
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Journal of business research : JBR
Journal of retailing and consumer services
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Does marketing research suffer from methods myopia?
Davis, Donna F.
;
Golicic, Susan L.
;
Boerstler, Courtney N.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
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