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A soft-computing-based method for the automatic discovery of fuzzy rules in databases : uses for academic research and management support in marketing
Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1332-1337
Persistent link: https://www.econbiz.de/10009756007
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Temporary rules of retail product sales time series based on the matrix profile
Li, Hailin; Wu, Yenchun Jim; Zhang, Shijie; Zou, Jinchuan - In: Journal of retailing and consumer services 60 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10012502642
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Tutorial: AI research without coding : the art of fighting without fighting : data science for qualitative researchers
Ciechanowski, Leon; Jemielniak, Dariusz; Gloor, Peter A. - In: Journal of business research : JBR 117 (2020), pp. 322-330
Persistent link: https://www.econbiz.de/10012286373
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A text mining and topic modelling perspective of ethnic marketing research
Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 103 (2019), pp. 275-285
Persistent link: https://www.econbiz.de/10012104220