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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~person:"Bauer, Brittney C."
~subject:"Markenführung"
~subject:"Social Web"
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Bauer, Brittney C.
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Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of
advertising
appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
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