//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~subject:"Attitudes"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Book Reviews - Services Market...
Similar by person
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Attitudes
Brand management
3
Markenführung
3
Cause-Related Marketing
2
Cause-related marketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Brand familiarity
1
Cause category
1
Cause importance
1
Cause-brand alliance
1
Marketing management
1
Marketingmanagement
1
Operations Research
1
Operations research
1
Purchase intent
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Language
All
English
1
Author
All
Edmondson, Diane R.
1
Lafferty, Barbara A.
1
Published in...
All
Journal of business research : JBR
Psychology & marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->