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~isPartOf:"Journal of business research : JBR"
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The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility
Lafferty, Barbara A.
- In:
Journal of business research : JBR
60
(
2007
)
5
,
pp. 447-453
Persistent link: https://www.econbiz.de/10003451467
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A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
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