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The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation : the moderating role of regulatory focus
Chatterjee, Subimal; Malshe, Ashwin Vinod; Heath, Timothy B. - In: Journal of business research : JBR 63 (2010) 12, pp. 1290-1294
Persistent link: https://www.econbiz.de/10008747496
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Surprise rewards and brand evaluations : the role of intrinsic motivation and reward format
Shibly, Sirajul A.; Chatterjee, Subimal - In: Journal of business research : JBR 113 (2020), pp. 39-48
Persistent link: https://www.econbiz.de/10012230428
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Negative word of mouth for a failed innovation from higher/lower equity brands : moderating roles of opinion leadership and consumer testimonials
Dalman, M. Deniz; Chatterjee, Subimal; Min, Junhong - In: Journal of business research : JBR 115 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012270796