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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"hun"
~person:"Martín Herrán, Guiomar"
~subject:"Pricing strategy"
~subject:"Share price"
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Pricing strategy
Share price
Advertising
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Martín Herrán, Guiomar
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Journal of business research : JBR
European journal of operational research : EJOR
5
Journal of retailing and consumer services
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International journal of production economics
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Journal of economic dynamics & control
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Journal of retailing
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Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
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2
An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
70
(
2017
),
pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
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