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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Kauppinen-Räisänen, Hannele"
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Ende der Illusionen? : Bewußts...
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Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna
;
Kauppinen-Räisänen, Hannele
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
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