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~isPartOf:"Journal of business research : JBR"
~person:"Abbas Mardani"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~subject:"Strategisches Management"
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Market orientation, technological opportunity, and new product
innovation
performance
Qu, Yan
;
Abbas Mardani
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014302541
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