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~isPartOf:"Journal of business research : JBR"
~person:"Abbasi, Faramarz"
~subject:"New product development"
~type:"article"
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New product development
Beziehungsmarketing
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Customer integration
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Customer involvement
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Dienstleistungsqualität
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When customer involvement hinders/promotes product
innovation
performance : the concurrent effect of relationship quality and role ambiguity
Najafi-Tavani, Saeed
;
Zaefarian, Ghasem
;
Robson, Matthew J.
- In:
Journal of business research : JBR
145
(
2022
),
pp. 130-143
Persistent link: https://www.econbiz.de/10013197888
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