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~isPartOf:"Journal of business research : JBR"
~person:"Abrate, Graziano"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~subject:"Strategisches Management"
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ECONIS (ZBW)
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When cocreation turns into codestruction
Pera, Rebecca
;
Menozzi, Anna
;
Abrate, Graziano
;
Baima, …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 222-232
Persistent link: https://www.econbiz.de/10012494507
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