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Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce : a comparative study
Kowalczuk, Pascal; Siepmann, Carolin; Adler, Jost - In: Journal of business research : JBR 124 (2021), pp. 357-373
Persistent link: https://www.econbiz.de/10012493887
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The effect of relationship and transactional characteristics on customer retention in emerging online markets
Jaiswal, Anand Kumar; Niraj, Rakesh; Park, Chang Hee; … - In: Journal of business research : JBR 92 (2018), pp. 25-35
Persistent link: https://www.econbiz.de/10011925243