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~isPartOf:"Journal of business research : JBR"
~person:"Apiradee Wongkitrungrueng"
~subject:"EU countries"
~subject:"Social web"
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The role of live streaming in building consumer trust and engagement with social commerce sellers
Apiradee Wongkitrungrueng
;
Nuttapol Assarut
- In:
Journal of business research : JBR
117
(
2020
),
pp. 543-556
Persistent link: https://www.econbiz.de/10012287967
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