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~isPartOf:"Journal of business research : JBR"
~person:"Azar, Salim L."
~subject:"Consumer behaviour"
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Azar, Salim L.
Diamantopoulos, Adamantios
12
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6
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Journal of business research : JBR
The journal of product & brand management
2
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ECONIS (ZBW)
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Stay close but not too close : the role of similarity in the cross-gender extension of patronymic brands
Ulrich, Isabelle
;
Azar, Salim L.
;
Aimé, Isabelle
- In:
Journal of business research : JBR
120
(
2020
),
pp. 157-174
Persistent link: https://www.econbiz.de/10012417111
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Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César
;
Vacas-de-Carvalho, Leonor
;
Azar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
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