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~isPartOf:"Journal of business research : JBR"
~person:"Ballestar, María Teresa"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"Vertrauen"
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Ballestar, María Teresa
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Customer segmentation in e-commerce : applications to the cashback business model
Ballestar, María Teresa
;
Grau-Carles, Pilar
;
Sainz, Jorge
- In:
Journal of business research : JBR
88
(
2018
),
pp. 407-414
Persistent link: https://www.econbiz.de/10011869853
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